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Comportamiento del consumidor : decisiones y estrategias de marketing

Alonso Rivas, Javier

Comportamiento del consumidor : decisiones y estrategias de marketing - 2a. ed. - España : E.S.I.C., 1999 - 566 p.

Incluye bibliografías.

ISBN: 84-7356-187-2

Subjects--Topical Terms:
Mercadeo
Consumidor

Dewey Class. No.: 380.1 A72c 1999

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