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La comunicación en la mercadotecnia / Kenneth L. Rowe; Eugene L. Dorr

Rowe, Kenneth L.

La comunicación en la mercadotecnia / Kenneth L. Rowe; Eugene L. Dorr - 2a. ed. - México : McGraw-Hill, 1985 - 124 p. - Curso Práctico de Mercadotecnia, McGraw-Hill, No. 3 .

Subjects--Topical Terms:
Comunicación en mercadeo

Dewey Class. No.: 658.458 R878c 1985

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