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Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavia Arnaldo Zwarg; trad. Luis O. Rodríguez Acosta

Cobra, Marcos Henrique Noguera

Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavia Arnaldo Zwarg; trad. Luis O. Rodríguez Acosta - México : McGraw-Hill, 1992 - 279 p.

Incluye índice y bibliografía.

ISBN: 970-10-0117-6

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 C657m 1992

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