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Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainer; trad. Juan Bruno García Sordo

Czinkota, Michael R.

Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainer; trad. Juan Bruno García Sordo - México : McGraw-Hill Interamericana, 1997 - 819 p.

Incluye índice y bibliografía.

ISBN: 970-10-1118-X

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 C998m 1997

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