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La esencia del marketing : estrategia / Robert J. Dolan; trad. Adriana de Hassan

Dolan, Robert J.

La esencia del marketing : estrategia / Robert J. Dolan; trad. Adriana de Hassan - Colombia : Norma, 1995 - 380 p.

ISBN: 958-04-2839-5

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 D659e 1995

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