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Administración de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul; trad. Gloria Elizabeth Rosas Lopetegui

Guiltiman, Joseph P.

Administración de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul; trad. Gloria Elizabeth Rosas Lopetegui - 5a. ed. - Colombia : McGraw-Hill Interamericana, 1994 - 576 p.

Incluye índice.

ISBN: 958-600-245-4

Subjects--Topical Terms:
Administración de mercado
Análisis de mercado.

Dewey Class. No.: 658.8 G953a 1994

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