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Fundamentos de marketing de servicios, conceptos estrategias y casos / Douglas Hoffman K.

Hoffman, K. Douglas

Fundamentos de marketing de servicios, conceptos estrategias y casos / Douglas Hoffman K. - 2a. ed. - Australia : Thomson, 2002 - 569 p.

ISBN: 0-03-028892-4

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 H677f 2002

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