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Marketing estratégico / Jean Jacques Lambin

Jacques Lambin, Jean

Marketing estratégico / Jean Jacques Lambin - 2a. ed. - España : McGraw-Hill, 1993 - 490 p.

Incluye índice y bibliografía

ISBN: 84-7615-70-5

Subjects--Topical Terms:
Mercadeo
Análisis de mercadeo

Dewey Class. No.: 658.8 J21m 1993

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