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Principios de marketing / Philip Kotler, Gery Armstrong

Kotler, Philip

Principios de marketing / Philip Kotler, Gery Armstrong - 20a. ed. - España : Pearson Educación, 2008 - xxxi, 747 p.

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ISBN: 978-84-8322-446-5

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 K848p 2008

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