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Dirección de marketing : conceptos esenciales / Philip Kotler

Kotler, Philip

Dirección de marketing : conceptos esenciales / Philip Kotler - México : Pearson Educación - 351 p.

ISBN: 970-26-0345-5

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 K849d

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