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Dirección de marketing / Philip Kotler, Kevin Lanc Keller

Kotler, Philip

Dirección de marketing / Philip Kotler, Kevin Lanc Keller - 20a. ed. - México : Pearson Educación, 2006 - 729 p.

ISBN: 970-26-0763-9

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 K849d 2006

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