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Marketing de servicios: Personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz

Lovelock, Christopher

Marketing de servicios: Personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz - 6a. ed. - México : Pearson, 2009 - xxii, 647 p.

Incluye referencias bibliográficas

Subjects--Topical Terms:
Mercadeo de servicios
Industrias de servicios

Dewey Class. No.: 658.8 L944m 2009

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