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Marketing social : teoría y práctica / Luis Alfonso Pérez Romero

Pérez Romero, Luis Alfonso

Marketing social : teoría y práctica / Luis Alfonso Pérez Romero - México : Pearson Educación, 2004 - 546 p.

ISBN: 970-26-0541-5

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 P415m 2004

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