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Marketing : conceptos y estretegias / William M. Pride

Pride, William M.

Marketing : conceptos y estretegias / William M. Pride - 9a. ed. - México : McGraw-Hill, 1997 - 877 p.

Incluye referencias bibliográficas

ISBN: 0-395-7231-2

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 P933m 1997

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