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Marketing de servicios: un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml; Mary Jo Bitner

Zeithaml, Valarie A.

Marketing de servicios: un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml; Mary Jo Bitner - 2a. ed. - México : Mc Graw-Hill, 2007 - 747 p.

ISBN: 970-10-3325-6

Subjects--Topical Terms:
Mercadeo de servicios
Industrias de servicios

Dewey Class. No.: 658.8 Z37m 2007

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