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Marketing estratégico / Roger J. Best

Best, Roger J.

Marketing estratégico / Roger J. Best - 4a. ed. - España : Pearson, 2007 - xxvii,497p.

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ISBN: 978-84-8322-342-0

Subjects--Topical Terms:
Mercadeo
Análisis de mercadeo

Dewey Class. No.: 658.802 B561m 2007

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