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Promoción : conceptos y estrategia / John J. Burnett

Burnett, John J.

Promoción : conceptos y estrategia / John J. Burnett - Colombia : McGraw-Hill, 1997 - 410 p.

Incluye índice.

ISBN: 958-600-559-3

Subjects--Topical Terms:
Promoción de ventas

Dewey Class. No.: 658.82 B934p 1997

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