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Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinan

Hair, Joseph F.

Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinan - 2a. ed. - México : McGraw-Hill, 2000 - 715 p.

ISBN: 970-10-3968-8

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.83 H127i 2000

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