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Investigación de mercados contemporáneo / Carl Mc Daniel y Roger Gates

Mc Daniel, Carl

Investigación de mercados contemporáneo / Carl Mc Daniel y Roger Gates - 4a. ed. - México : Thomson, 1999 - 779 p.

ISBN: 968-7529-57-1

Subjects--Topical Terms:
Mercadeo - Investigaciones
Análisis de mercado

Dewey Class. No.: 658.83 M141i 1999

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