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Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra

Malhotra, Naresh K.

Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra - 4a. ed. - México : Pearson Educación, 2004 - 713 p.

ISBN: 970-26-0491-5

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.83 M293i 2004

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