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Investigación de mercados / David A. Aaker, George S. Day; tr

Aaker, David A.

Investigación de mercados / David A. Aaker, George S. Day; tr - 3a. ed. - México : McGraw-Hill, 1991 - 715 p.

Incluye glosario

ISBN: 968-422-486-9

Subjects--Topical Terms:
Mercadeo - Investigaciones

Dewey Class. No.: 658.83072 A111i 1991

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