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Comportamiento del consumidor / Leon G. Schiffman; Leslie Lazar Kanuk

Schiffman, Leon G.

Comportamiento del consumidor / Leon G. Schiffman; Leslie Lazar Kanuk - 3a. ed. - México : Préntice Hall Hispanoamericana, 1991 - 741 p.

Incluye referencias bibliográficas

ISBN: 968-880-185-2

Subjects--Topical Terms:
Consumidores
Mercadeo

Dewey Class. No.: 658.834 S333c 1991

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