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Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk

Schiffman, Leon G.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk - 7a. ed. - México : Peason educación, 2001 - xiii,469p.

Incluye referencias bibliográficas

ISBN: 968-444-486-9

Subjects--Topical Terms:
Consumidores
Mercadeo

Dewey Class. No.: 658.834 S333c 2001

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