Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch, Michael A. Belch
Material type:
TextLanguage: Spanish Publication details: México : McGraw-Hill, 2004 Description: 849 pISBN: 970-10-4680-3Subject(s): Publicidad | Promoción de ventasDDC classification: 658.8 B411p 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Biblioteca UCATECI - Sede Central - La Vega En Estantería | Colección General | 658.8 B411p 2004 (Browse shelf(Opens below)) | Ej.1 | Available | 16657 |
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