Ferrell, O. C. <br/><br/>
Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas 

 - 2a. ed. 
 - México : Thomson, 2002 
 - 463 p. 
<br/><br/><label>ISBN: </label>970-686-198-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8 F414e 2002