Fundamentos de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel 

 - 4a. ed. 
 - México : Thomson, 2006 
 - 590 p. 
<br/><br/><label>ISBN: </label>970-686-439-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8 F963m 2006