McCarthy, E. Jerome <br/><br/>
Marketing / E. Jorome McCarthy 

 - 11a. ed. 
 - Espaņa : McGraw-Hill, 1997 
 - 814 p. 
<br/><br/><label>ISBN: </label>84-481-0830-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Negocios - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 M127m 1997