Marketing / Philip Kotler; Gary Armstrong...(et-al) 

 - 10a. ed. 
 - España : Pearson Educación, 2004 
 - 758 p. 
<br/><br/><label>ISBN: </label>84-205-4198-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8 M333k 2004