Marketing estratégico / Orville C. Walker, Harper W. Boyd...[et al.] 

 - 4a. ed. 
 - México : McGraw-Hill, 2003 
 - 431 p. 
<br/><br/><label>ISBN: </label>970-10-4596-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8 M341e 2003