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	1201.	Coaching en acción : como desarrollar equipos de ventas de alta competividad / Gilberto Salazar Triviño by Salazar Triviño, Gilberto. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 S31c 2000. Place hold
	1202.	Dirección efectiva de equipos de venta. Un enfoque estratégico para productos y servicios en América Latina / Alejandro Schnarck Kirberg by Schnarch Kirberg, Alejandro. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw - Hill, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S357d 2011, ... Place hold
	1203.	Fundamentos de marketing / William J. Stanton...[et al.] by Etzel, Michael J \| Walker, Bruce J \| Coro Pando, Julio. Edition: 9a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 S792f 1993, ... Place hold
	1204.	Los 12 secretos de exito de microsoft / David Thielen by Thielen, David. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 T347d 2000, ... Place hold
	1205.	No cover image available El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien / Jack Trout by Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 T756p 1998, ... Place hold
	1206.	No cover image available Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther by Walther, George R. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1976 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 W172m 1976, ... Place hold
	1207.	El mercado son personas : el Marketing en las empresas de servicios / Josep Chias by Chias, Josep. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 C532m 1992, ... Place hold
	1208.	Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries, Jack Trout by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 R559v 1996, ... Place hold
	1209.	Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman; trad. Roberto A. Haas by Clancy, Kevin J \| Shulman, Rober S \| Haas, Roberto A., trad. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809291 C587m 1994. Place hold
	1210.	No cover image available Administración de ventas / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush by Anderson, Rolph E \| Hair, Joseph F \| Bush, Alan J. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (6)Call number: 658.81 A549a, ... Place hold
	1211.	Iniciación a la administración de ventas / Idalberto Chiavenato by Chiavenato, Idalberto. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.81 C431i 1998, ... Place hold
	1212.	No cover image available Matemáticas en la mercadotecnia / William B. Logan, M. Herbert Freedman, Eugene L. Dorr by Logan, William B \| Herbert Freedman, M \| Door, Eugene \| Díaz Mata, Alfredo. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1985 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.81 L831m 1985. Place hold
	1213.	No cover image available Servicio al cliente / Leroy M. Buckner, Eugene L. Dorr; trad. Vicente Pardos Mariscal by Buckner, Leroy M \| Dorr, Eugene L \| Pardo Mariscal, Vicente. Series: Curso Práctico de Mercadotecnia McGraw-Hill, No.10Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1984 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 B925s 1984. Place hold
	1214.	No cover image available Relaciones humanas en la mercadotecnia / Donald D. Hiserodt, Eugene Lo. Dor by Hiserodt, Donald D \| Dorr, Eugene L. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1988 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.812 H673r 1988, ... Place hold
	1215.	Marketing sin dinero! 175 formas gratuitas fáciles y muy útiles para que los pequeños negocios incrementan sus ventas / Nicholas E. Bade by Bade, Nicholas E. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.82 B133m 1995. Place hold
	1216.	Promoción : conceptos y estrategia / John J. Burnett by Burnett, John J. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.82 B934p 1997, ... Place hold
	1217.	Ventas : construyendo sociedades / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner by Weitz, Barton A \| Castleberry, Stephen B \| Tanner, John F. Edition: 5a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.82 V565c 2005, ... Place hold
	1218.	La marca : motor de la cometitividad de las empresas y del crecimiento de la economía / Jean Noel Kapferer; Jean Calude Thoening; Ramón Taix Rodríguez Moñino by Kapferer, Jean Noel \| Thoenig, Jean Claude \| Rodríguez Moñino, Ramón Taix. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 1991 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.827 K17m 1991. Place hold
	1219.	Las 22 leyes inmutables de la marca : cómo convertir un producto o un sevicio en una marca mundial / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.827 R446v 2000, ... Place hold
	1220.	Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega by Fischer de la Vega, Laura \| Navarro Vega, Alma. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 F529i 1993. Place hold
	1221.	No cover image available Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega by Fischer de la Vega, Laura \| Navarro Vega, Alma. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Mcgraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 F529i 1994, ... Place hold
	1222.	Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega by Fischer de la Vega, Laura \| Navarro Vega, Alma Emma. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83 F529i 1997, ... Place hold
	1223.	Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinan by Hair, Joseph F \| Bush, Robert P \| Ortinan, David J. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 H127i 2000, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 H127i 2000. Place hold
	1224.	Investigación de mercados / Joseph F, Hair, Robert P. Bush, David J. Ortinau by Hair, Joseph F \| Bush, Robert P \| Ortinau, David J. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 H153i 2004, ... Place hold
	1225.	No cover image available Investigación de mercados / E. Edward Harris, Eugene L. Dorr by Harris, E. Edward \| Dorr, Eugene L. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1987 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 H313i 1987. Place hold
	1226.	No cover image available Investigación integral de mercados. Avances para el nuevo milenio [Texto] / José Nicolás Jany Castro by Jany Castro, José Nicolás. Edition: 4a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 J269i 2009. Place hold
	1227.	La sexta generación del marketing : El síndrome del camaguro / Francisco Alberto Madia de Souza by Madia de Souza, Francisco Alberto. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83 M182s 1995, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 M182s 1995. Place hold
	1228.	Investigación de mercados / David A. Aaker, George S. Day; tr by Aaker, David A \| Day, George S \| Gómez Mont, Jaime. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1991 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.83072 A111i 1991, ... Place hold
	1229.	Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor; trad. Gloria Elizabeth Rosas Lopetegui by Kinnear, Thomas C \| Taylos, James R \| Rosas Lopetegui, Gloria Elizabeth. Edition: 4a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83072 K55i 1993, ... Place hold
	1230.	Comportamiento del consumidor: Enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 A 32c 2011. Place hold
	1231.	Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by Hawkins, Del I \| Best, Roger J \| Coney, Kenneth A. Edition: 9a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 H314c 2004. Place hold
	1232.	Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della by Loudon, David L \| Della, Albert J. Edition: 4a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8342 L926c 1996. Place hold
	1233.	Fundamentos de mercadotecnia / William J. Stanton; Charles Futrell; trad. María Elena Rosa Sánchez by Stanton, William J \| Futrell, Charles \| Rosa Sánchez, María Elena. Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1991 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.835 S792f 1991, ... Place hold
	1234.	Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro by Stanton, William J. Edition: 9a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.84 S792v 1998, ... Place hold
	1235.	Marketing internacional / Juan B. García-Sordo by García-Sordo, Juan B. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.848 G216m 2007, ... Place hold
	1236.	No cover image available El Vendedor creativo / John W. Ernest, Eugene L. Dorr by Ernest, John W \| Dorr Eugene L. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.85 E71t 1986. Place hold
	1237.	Gerencia de ventas al detalle / Ron Hasty James by Hasty, Ron. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.85 H275g 1998, ... Place hold
	1238.	El decálogo del vendedor exitoso / Ignacio Orrego Rojo by Orrego Rojo, Ignacio. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.85 O7d 2002. Place hold
	1239.	No cover image available Ventas al por mayor y distribución física / Kenneth A. Ertel...[et al.] by Ertel, Kenneth A \| Walsh, Lawrence A \| Dorr, Eugene L \| Hass García, Roberto. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1985 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.86 E65v 1985. Place hold
	1240.	No cover image available Ventas al detalle, proceso de compras y determinación de precios (merchandising) / Eugene L. Dorr...[et al.]; trad. Saruí Lola Jaled de Allub by Dorr, Eugene L \| Richart, G. Henry \| Jale de Allub, Saurí Lola. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1987 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.87 D691v 1987. Place hold
	1241.	No cover image available Marketing (ventas al por menor) : para empleados, gerentes y empresarios / Warren G. Meyer Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.87 M345v 1993, ... Place hold
	1242.	Franquicias a la mexicana : hablemos de franquicias con franqueza / Ferenz Feher Tocatli by Feher Tocatli, Ferenz. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8708 F322f 1999, ... Place hold
	1243.	Benchmarkin para competir con ventaja / Robeert J. Boxwell by Boxwell, Robert J. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.877 B788b 1995. Place hold
	1244.	Administración moderna de sueldos y salarios : un enfoque práctico / Nelson R. Vargas Muñoz by Vargas Muñoz, Nelson R. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill Interamericana, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658-32 V297a 1994. Place hold
	1245.	Fundamentos de marketing / William J. Stanton by Stanton, William J. Edition: 11a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658-8 S24f 1999, ... Place hold
	1246.	Publicidad : comunicación integral en marketing / Rubén Treviño Martínez by Treviño Martínez, Rubén. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 659 T728p 2000., ... Place hold
	1247.	Publicidad / William F. Arens by Arens, William F. Edition: 7a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 659.1 A32p 1999, ... Place hold
	1248.	No cover image available Publicidad / William H. Antrin, Eugene L. Door; trad. Isabel Saval Pou by Antrin, William H \| Eugene L. Door \| Saval Pou, Isabel. Series: Curso Práctico de Mercadotecnia McGraw-Hill, No.2Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1988 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 659.1 A636p 1988. Place hold
	1249.	El portafolio creativo del publicista / An Marie Barry; trad. Ro by Barry, Ann Marie \| Rosas Sánchez, Rosa María. Series: Serie : Profesional de PublicidadMaterial type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 659.1 B279p 1992. Place hold
	1250.	El futuro de la publicidad : Nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión / Joe Cappo by Cappo, Joe. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 659.1 C249f 2004. Place hold