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	151.	No cover image available La comunicación en la mercadotecnia / Kenneth L. Rowe; Eugene L. Dorr by Rowe, Kenneth L \| Dorr, Eugene L. Series: Curso Práctico de Mercadotecnia, McGraw-Hill, No. 3Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1985 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.458 R878c 1985. Place hold
	152.	Teoría y aplicaciones del marketing / J. L. Córdoba; J. M. Torres by Córdoba, L. J \| Torres, J. M. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Deusto, 1989 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.6 C819t 1989, ... Place hold
	153.	199 preguntas sobre marketing y publicidad / Patricio Bonta, Mario Farber by Bonta, Patricio \| Farber, Mario. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (6)Call number: 658.8 B722c 1995, ... Place hold
	154.	Marketing internacional / Frank Bradley, Haydeé Calderón by Bradley, Frank \| Calderón, Haydeé. Edition: 5a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 B728m 2006, ... Place hold
	155.	El arte de seducir a tus clientes : neuroescritura para líderes / Dulce Bermúdez by Bermúdez, Dulce. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Mestas, 2016 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 B851a 2016. Place hold
	156.	Políticas de marketing / Montserrat Cabrerizo Elgueta by Cabrerizo Elgueta, Montserrat. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2016 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 C117p 2016, ... Place hold
	157.	La estrategía del océano azul : Cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne by Chan Kim, W \| Mauborgne, Renée. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 C454e 2005, ... Place hold
	158.	Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavia Arnaldo Zwarg; trad. Luis O. Rodríguez Acosta by Cobra, Marcos Henrique Noguera \| Zuarg, Flavio Arnaldo \| Rodríguez Acosta, Luis O., trad. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C657m 1992. Place hold
	159.	El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen by Cohen, A. William. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Deusto, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C661p 1993. Place hold
	160.	E-marketing / Simón Collin by Collin, Simón. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C692m 2003. Place hold
	161.	No cover image available Marketing de guerrilla : los secretos para obtener grandes ganacias de su pequeña o mediana empresa / Jay conrad Levinson by Conrad Levinson, Jay. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Estados Unidos de América : Savage, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 C764m 2000, ... Place hold
	162.	Marketing electrónico para pymes. Cómo vender, promocionar y posicionarse en internet / Ana Cruz Herradón by Cruz Herradón, Ana. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 C957m 2009, ... Place hold
	163.	Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainer; trad. Juan Bruno García Sordo by Czinkota, Michael R \| Ronkainer, Ilkka A \| García Sordo, Juan Bruno, trad. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 C998m 1997, ... Place hold
	164.	Marketing estratégico en Latinoamérica : casos de estudio / Guillermo D Andrea, John Quelch by D Andrea, Guillermo \| Quelch, John. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Argentina : Prentice-Hall, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 D197m 2001. Place hold
	165.	No cover image available Dirección de marketing y ventas [Texto] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Cultura, 1999Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 D628m 1999, ... Place hold
	166.	No cover image available Dirección de marketing y ventas Edition: Segunda ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Cultura, 2002Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 D628m 2002, ... Place hold
	167.	La esencia del marketing : estrategia / Robert J. Dolan; trad. Adriana de Hassan by Dolan, Robert J \| Hassan, Adriana de. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 D659e 1995. Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.8 D659e 1995. Place hold
	168.	No cover image available Marketing en el punto de venta / Joan Escrivá Monzo, Federico Clar by Escrivá Monzo, Joan \| Clar, Federico. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 E14m 2000. Place hold
	169.	Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano / Ricardo Fernández Valiñas by Fernández Valiás, Ricardo. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 F358m 2004. Place hold
	170.	Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas by Ferrell, O. C \| Hartline, Michael D \| Lucas, George H. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 F414e 2002, ... Place hold
	171.	Casos de marketing [Texto] / Laura Fischer de la Vega; Jorga Espejo Callodo by Fischer de la Vega, Laura \| Espejo Callodo, Jorge. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 F522c 2002, ... Place hold
	172.	Fundamentos de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel by Hair, Joseph F \| McDaniel, Carl. Edition: 4a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 F963m 2006. Place hold
	173.	No cover image available Marketing estratégico / David W. Cravens, Nigel F. Pierry by Cravens, David W \| Pierry, Nigel F. Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 G782m 2007. Place hold
	174.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan by Guiltinan, Joseph P. Edition: 6a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 G944g 1999, ... Place hold
	175.	No cover image available El mercado de los productos agropecuarios / Hernán M. Haag by Haag, Hernán M. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Limusa, 1979 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H112m 1979. Place hold
	176.	La guía definitiva del plan de marketing : la vía más rápida y más inteligente para elaborar un plan de marketing / Angela Hatton by Hatton, Angela. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Prentice-Hall, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H289g 2000. Place hold
	177.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Jr, Scott W. Cooper; traducción Rosa María Rosas Sánchez by Hiebing, Roman G., Jr \| Cooper, Scott W \| Rosas Sánchez, Rosa María, tr. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H531c 1996, ... Place hold
	178.	Marketing radical / Sam Hill y Rifkin Glenn by Rifkin, Glenn. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Norma, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 H554m 1999, ... Place hold
	179.	Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros by Hernández Garnica, Clotilde \| Hernández Garnica, Clotilde \| Maubert Viveros, Claudio. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H557f 2009, ... Place hold
	180.	Fundamentos de marketing de servicios, conceptos estrategias y casos / Douglas Hoffman K. by Hoffman, K. Douglas. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Australia : Thomson, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 H677f 2002, ... Place hold
	181.	No cover image available La esencia de la estrategia de marketing. La estrategia a partir del consumidor / Ricardo Homs by Homs, Ricardo. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : CENGAGE, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 H754e 2011, ... Place hold
	182.	Mercadotecnia / Herbert F. Holtje by Holtje, Herbert F. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H758m 1993, ... Place hold
	183.	Mercadotecnia : una perspectiva estratégica / James M. Hulbert by Hulbert, James M. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H912m 1990, ... Place hold
	184.	No cover image available Marketing estratégico / Jean Jacques Lambin by Jacques Lambin, Jean. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 J21m 1993. Place hold
	185.	Marketing lateral. Nuevas técnicas para encontrar las ideas más rompedoras / Philip Kotler, Fernando Trias de Bes, prologo Carlos Losada by Kotler, Philip \| Trias de Bes, Fernando \| Losada, Carlos. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K848m 2004. Place hold
	186.	Principios de marketing / Philip Kotler, Gery Armstrong by Kotler, Philip \| Armstrong, Gary. Edition: 20a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 K848p 2008, ... Place hold
	187.	Dirección de marketing : conceptos esenciales / Philip Kotler by Kotler, Philip. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K849d. Place hold
	188.	No cover image available Direccion de Marketing : la edicion del milenio / Philip Kotler by Kotler, Philip. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educativo, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 K849d 2001, ... Place hold
	189.	Dirección de marketing / Philip Kotler, Kevin Lanc Keller by Kotler, Philip. Edition: 20a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 K849d 2006, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.8 K849d 2006. Place hold
	190.	Fundamentos de marketing [Texto] / Philip Kotler; Gary Armstrong by Kotler, Philip \| Armstrong, Gary. Edition: 6a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 K849f 2003, ... Place hold
	191.	Fundamentos de marketing / Philip Kotler, Gary Armstrong by Kotler, Philip \| Armstrong, Gary. Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 K849f 2008, ... Place hold
	192.	Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras / Philip Kotler, Fernando Trías de Bes by Kotler, Philip \| Trías de Bes, Fernando. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K849m 2004. Place hold
	193.	Los 80 conceptos esenciales del marketing de la A a la Z / Phillip Kotler by Kotler, Philip. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Prentice-Hall, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 K849o 2003, ... Place hold
	194.	8 Maneras de crecer / Philip Kotler, Milton Kotler by Kotler, Philip \| Kotler, Milton. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : LID, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K874ó 2014. Place hold
	195.	Las preguntas más frecuentes sobre marketing / Philip Kotler by Kotler, Philip. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2012 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 K874p 2012, ... Place hold
	196.	Marketing [Texto] / Philip Kotler; Gary Armstrong by Kotler, Philip \| Armstrong, Gary. Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educaciòn, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 K87m 2001, ... Place hold
	197.	Marketing estratégico / Jean Jacques Lambin by Lambi, Jean Jacques. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill Intermericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 L224m 1996. Place hold
	198.	No cover image available Herramientas para análisis de marketing estratégico / Gero Levaggi by Levaggi, Gero. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Buenos Aires: Ugerman Editor, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 L574h 2007. Place hold
	199.	Comercialización creativa / Theodere Levitt; trad. Jorge Gutiérrez Villarreal by Levitt, Theodore \| Gutiérrez Villarreal, Jorge. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Continental, 1987 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 L664c 1987. Place hold
	200.	Marketing de servicios, personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher \| Wirtz, Jochen. Edition: 7a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson, 2015 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 L69m 2015. Place hold