Your search returned 350 results.

Not what you expected? Check for suggestions

Results
	201.	No cover image available Marketing de servicios: Personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher \| Wirtz, Jochen. Edition: 6a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 L944m 2009, ... Place hold
	202.	El plan de mercadeo : como prepararlo y ponerlo en práctica / William M. Luther by Luther, William M. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Norma, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 L977p 1995, ... Place hold
	203.	El plan de mercadeo : como prepararlo y ponerlo en práctica / William M. Luther by Luther, William M. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 L977p 2003, ... Place hold
	204.	Management sigloXXI / Peter Senge...[et al.] by Senge. Peter. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 M266 2000, ... Place hold
	205.	No cover image available Manual : mercadeo de productos agrícolas de la cuenta del Caribe by Departamento de Agricultura, Washington DC-EUA. Oficina de Cooperación y desarrollo Internacional IICA. Series: Publicaciones misceláneas IICA, No.666Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Costa Rica : IICA, 1986 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M294m 1986. Place hold
	206.	Marketing / Philip Kotler; Gary Armstrong...(et-al) Edition: 10a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 M333k 2004, ... Place hold
	207.	No cover image available Marketing estratégico / Orville C. Walker, Harper W. Boyd...[et al.] Edition: 4a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M341e 2003. Place hold
	208.	Marketing para turismo / Philip Kotler; John Bower, James Makens Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M341t 2004. Place hold
	209.	Sun Tzu: Estrategias para ventas / Gerald A. Michaelson, Steven W. Michaelson by Michaelson, Gerald .A \| Michaelson, Steven W. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGrawHill, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M582e 2005. Place hold
	210.	Sun Tzu. Estrategías de marketing / Gerald A. Michaelson, Steven W. Michaelson by Mechaelson, Gerald A \| Michaelson, Steven M. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M621e 2004. Place hold
	211.	Marketing justo a tiempo : guía para el profesional de marketing industrial / Charles O'Neal, Kate Bertrand by O'Neal, Charles \| Bertrand, Kate. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 O58m 1993, ... Place hold
	212.	Marketing social : teoría y práctica / Luis Alfonso Pérez Romero by Pérez Romero, Luis Alfonso. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 P415m 2004, ... Place hold
	213.	Administración de marketing : conocimiento y habilidades / J. Paul Peter by Peter, J. Paul. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 P442a 1996, ... Place hold
	214.	No cover image available Marketing : conceptos y estretegias / William M. Pride by Pride, William M. Edition: 9a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 P933m 1997. Place hold
	215.	Merchandising: la seducción en el punto de venta / Jorge Eliécer Prieto Herrera by Prieto Herrera, Jorge Eliécer. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Bogotá : Ecoe, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 P933m 2006. Place hold
	216.	El nuevo maximarketing : guía para tranformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp; Thomas L. Cllins; trad. Roberto A. Haas by Rapp, Stan \| Collins, Thomas L. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (9)Call number: 658.8 R221n 1996, ... Place hold
	217.	Marketing relacional : nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara; José Manuel Ponzoa Casado by Reinares Lara, Pedro J \| Ponzoa Casado, José Manuel. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R275m 2002. Place hold
	218.	Introducción al negocio de la agricultura / Cliff Rickets; Omri Rawlins by Ricketts, Cliff \| Rawlins, Omri. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Paraninfo, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R424i 2000. Place hold
	219.	Enfoque : el único futuro de su empresa / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R44e 1996, ... Place hold
	220.	Guía de acceso rápido al móvil marketing : cómo crear una campaña competitiva en el mejor medio de comucación del mercado / Neil Richardson by Richardson, Neil. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Argentina : Granica, 2013 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R521g 2013. Place hold
	221.	Transcompetencia / Harvey Robbins, Michael Finley by Robbins, Harvey \| Finley, Harvey. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 R534t 1999, ... Place hold
	222.	No cover image available Creatividad en marketing directo "...si he aprendido yo, cómo no vas a aprender tú" / Santiago Rodríguez by Rodríguez, Santiago. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Deusto, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R619c 1998. Place hold
	223.	Marketing digital y comercio electrónico / Inma Rodríguez - Ardura by Rodríguez - Ardura, Inma. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pirámide, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R696m 2014. Place hold
	224.	No cover image available Marketing público. Investigación, aplicaciones y estrategia / Ramón Rufín Moreno, Cayetano Medina Molina by Rufín Moreno, Ramón \| Medina Molina, Cayetano. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : ESIC, 2012 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R926m 2012. Place hold
	225.	Ejercicios en internet : fundamentos de marketing / William J. Stanton by Stanton, William J. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S24e 2000, ... Place hold
	226.	Fundamentos de marketing / William Stanton by Stanton, William. Edition: 14a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S26f 2007, ... Place hold
	227.	Fundamentos de marketing / Willian J. Stanton by Stanton, Willian J. Edition: 13a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ofgloma, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 S29f 2004, ... Place hold
	228.	Dirección efectiva de equipos de venta. Un enfoque estratégico para productos y servicios en América Latina / Alejandro Schnarck Kirberg by Schnarch Kirberg, Alejandro. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw - Hill, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S357d 2011, ... Place hold
	229.	Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by Schnarch K., Alejandro. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2013 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 S357m 2013. Place hold
	230.	Los secretos del marketing boca a boca : cómo desencadenar ventas exponenciales propiciando la circulación de información / George Silverman by Silverman, George. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 S39s, ... Place hold
	231.	Mercadeo interno / Humberto Serna Gómez by Serna Gómez, Humberto. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : 3 R Editores, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 S67m 2000. Place hold
	232.	Fundamentos de marketing / William J. Stanton...[et al.] by Etzel, Michael J \| Walker, Bruce J \| Coro Pando, Julio. Edition: 9a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 S792f 1993, ... Place hold
	233.	No cover image available El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien / Jack Trout by Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 T756p 1998, ... Place hold
	234.	La disciplina de los líderes del mercado. No trate de ser el mejor en todo... su empresa podría fracasar / Michael Treacy y Fred Wierma by Treacy, Michael \| Wiersema, Fred. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 T784d 1997. Place hold
	235.	Innovación: El arte de inventar el futuro / Luigi Valdez by Valdez, Luigi. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 V233i 2004, ... Place hold
	236.	Innovación y marketing de servicios en la era digital / David Villaseca Morales by Villaseca Morales, David. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : ESIC, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 V726i 2014. Place hold
	237.	No cover image available Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther by Walther, George R. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1976 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 W172m 1976, ... Place hold
	238.	Preparar un plan de marketing / John Westwood by Westwood, John. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Profit, 2016 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 W538p 2016, ... Place hold
	239.	Gerencia de mercadotecnia / Mike Wilson by Wilson, Mike. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ventura, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 W751g 1992. Place hold
	240.	Marketing de servicios: un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml; Mary Jo Bitner by Zeithaml, Valarie A \| Bitner, Mary Jo. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Mc Graw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 Z37m 2007. Place hold
	241.	Marketing : crear y mantener clientes en un mundo de comercio / William G. Zikmund, Michael Amico by Zikmund, William G \| Amico, Michael. Edition: 7a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 Z64m 2004, ... Place hold
	242.	No cover image available Fundamentos de mercadeo / Weldon J. Taylor, Roy T. Shaw, Eduardo López Ballori by Taylor, Weldon J \| Shaw, Roy T \| López Ballori, Eduardo. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Estados Unidos de América : South-Westem Publishing, 1977 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8001 T247f 1977. Place hold
	243.	Clientes globales. Claves para conectar con el consumidor en la red / Carlos Jiménez by Jiménez, Carlos. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Profit, 2016 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.800258 J614c 2016. Place hold
	244.	Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka by Johansson, Johny K \| Nonaka, Ikujiro. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.80052 J65j 1997, ... Place hold
	245.	Marketing estratégico / Roger J. Best by Best, Roger J. Edition: 4a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.802 B561m 2007, ... Place hold
	246.	Desarrollo y ejecución de estrategias de mercadeo / Raymond D. Herman by Hermen, Raymond D. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Norma, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.802 H427d 1996, ... Place hold
	247.	Segmentación de mercados : aspectos estratégicos y metodológicos / Eduardo Picón Prado; Jesús Varela Mallou; Jean-Pierre Levy Mangín by Picón Prado, Eduardo. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.802 P588s 2004. Place hold
	248.	Community manager. Estrategias de gestión de redes sociales / Javier Muñiz Troyano, Juan Diego Polo by Muñiz Troyano, Javier \| Polo, Juan Diego. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.804 M953c 2014. Place hold
	249.	Community manager. Gestión y posicionamiento en redes sociales / Marisa Tormo by Termo, Marisa. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2013 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.804 T684c 2013. Place hold
	250.	El mercado son personas : el Marketing en las empresas de servicios / Josep Chias by Chias, Josep. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 C532m 1992, ... Place hold