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251.
Dirección de la mercadotecnia : análisis, planeación, implementación y control / Philip Kotler

by Kotler, Philip [autor].

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice-Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 K87d 1993, ...

252.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler

by Kotler, Philip.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 K87d 1996, ...

253.
Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87f.

254.
Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries, Jack Trout

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 R559v 1996, ...

255.
Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw

by Taylor, Weldon J | Shaw, Roy T.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Trillas, 1980 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 T247m 1980, ...

256.
La vaca púlpura : diferénciate para transformar tu negocio / Seth Godin

by Godin, Seth.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Gestión 2000, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.81 G585v 2014, ...

257.
Administracion de ventas / David Jobber, Geoff Lancaster

by Jobber, David | Lancaster, Geoff.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2012 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.81 J627a 2012, ...

258.
Marketing de los servicios / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : ESIC, 2012 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 G751m 2012.

259.
Gerencia del servicio. La clave para ganar todo / Jorge Eliécer Prieto Herrera

by Prieto Herrera, Jorge Eliécer.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Ecoe, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 P933g 2010.

260.
Gerencia del servicio / Mario Enrique Uribe Macías

by Uribe Macías, Mario Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Ediciones de la U, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.812 U33g 2010, ...

261.
Innovación y marketing de servicios en la era digital / David Villaseca Morales

by Villaseca Morales, David.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : ESIC, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.812 V726i 2014, ...

262.
Como ganar el juego de las utilidades. La ultilización del precio y la marca como herramientas estratégicas / Robet G. Docters... [et al]

by Docters, Robert G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.816 C735g 2005, ...

263.
Liderazgo de marca / David A. Aaker, E. Joachimsthaler

by Aaker, David A | Joachimsthaler, E.

Series: Col. Líderes del management MarketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Deusto, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.827 A41L 2006, ...

264.
Bye, bye, marketing. Del poder del mercado al poder del consumidor / Agustín Medina

by Medina, Agustín.

Series: Colección Empresa y GestiónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pirámide, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.827 M491b 2010.

265.
Introducción a la investigación de mercados : un enfoque para América Latina / Marcela Benassini

by Benassini, Marcelo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B43i 2001, ...

266.
Introducción a la investigación de mercados : Enfoque para América Latina / Marcela Benassini

by Benassini, Marcela.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B43i 2009, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 B43i 2009.

267.
Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega

by Fischer de la Vega, Laura | Navarro Vega, Alma.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 F529i 1993.

268.
Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega

by Fischer de la Vega, Laura | Navarro Vega, Alma.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Mcgraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 F529i 1994, ...

269.
Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega

by Fischer de la Vega, Laura | Navarro Vega, Alma Emma.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83 F529i 1997, ...

270.
Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinan

by Hair, Joseph F | Bush, Robert P | Ortinan, David J.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 H127i 2000, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 H127i 2000.

271.
Investigación de mercados / Joseph F, Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 H153i 2004, ...

272.
Investigación de mercados / E. Edward Harris, Eugene L. Dorr

by Harris, E. Edward | Dorr, Eugene L.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1987 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 H313i 1987.

273.
Investigación integral de mercados. Avances para el nuevo milenio [Texto] / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 J269i 2009.

274.
Las preguntas más frecuentes sobre marketing / Philip Kotler

by Kotler Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Bogotá: Norma, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 K848p 2008.

275.
Investigación de mercados contemporáneo / Carl Mc Daniel y Roger Gates

by Mc Daniel, Carl | Gates, Roger.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 M141i 1999, ...

276.
Investigación de mercados / Card McDaniel, Roger Gates

by McDaniel, Card.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 M141i 2005, ...

277.
La sexta generación del marketing : El síndrome del camaguro / Francisco Alberto Madia de Souza

by Madia de Souza, Francisco Alberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83 M182s 1995, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 M182s 1995.

278.
Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 M293i 2004, ...

279.
Investigación de mercados / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83 M293i 2008, ... Biblioteca UCATECI - Recinto Constanza (2)Call number: 658.83 M293i 2008, ...

280.
El marketing y su utilidad en la pequeña empresa : una guía práctica y comprensible sobre la gran importancia que tiene la aplicación de las técnicas del marketing en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Díaz de Santos, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 M345u 1994.

281.
Investigación de mercados, un enfoque gerencial / Fabio Plazas Rojas

by Plazas Rojas, Fabio.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : de la U, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 P723i 2011.

282.
Investigación de mercados /Pablo Valderrey Sanz

by Valderrey Sanz, Pablo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Starbook, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 V233i 2010.

283.
Investigación de mercados / Ronald M. Weiers; trad. Rosa María Rosas Sánchez

by Weiers, Ronald M | Rosas Sánchez, Rosa María.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice-Hall Hispanoamericana, 1986 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 W415i 1986.

284.
Investigación de mercados / David A. Aaker, George S. Day; tr

by Aaker, David A | Day, George S | Gómez Mont, Jaime.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1991 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.83072 A111i 1991, ...

285.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor; trad. Gloria Elizabeth Rosas Lopetegui

by Kinnear, Thomas C | Taylos, James R | Rosas Lopetegui, Gloria Elizabeth.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.83072 K55i 1993, ...

286.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor

by Kinnear, Thomas C | Taylor, James R.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Mc Graw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83072 K55i 1998.

287.
Comportamiento del consumidor: Enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 A 32c 2011.

288.
Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 A71c 2003.

289.
Compartimiento del consumidor: decisiones y estrategia de marketing [Texto] / Javier Alonso Rivas, Idelfonso Grande Esteban

by Alonso Rivas, Javier | Grande Esteban, Idelfonso.

Edition: 6a. ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid: ESIC Editorial, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 A722c 2010.

290.
Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 H314c 2004.

291.
Comportamiento del consumidor / Wayne D. Hoyer, Deborah J. Maclnnis

by Hoyer, Wayne D | Maclnnis, Deborah J.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : CENGAGE, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.834 H868c 2010, ...

292.
Promoción al consumidor en el marketing de servicios

Series: Colección biblioteca de manuales prácticos de marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Ediciones Díaz de Santos, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.834 P965c 1990, ...

293.
Comportamiento del consumidor / Leon G. Schiffman; Leslie Lazar Kanuk

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana, 1991 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.834 S333c 1991, ...

294.
Comportamiento del consumidor / Leon G. Schiffman; Leslie Lazar Kanuk

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 S333c 1997.

295.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Peason educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 S333c 2001. Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.834 S333c 2001.

296.
Comportamiento del consumidor / Leon G. Schiffman; Leslie Lazar Kanuk

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.834 S333c 2003, ...

297.
Comportamiento del consumidor / Leon G. Schiffman, Joseph Wisenblit

by Schiffman, Leon G | Wisenblit, Joseph.

Edition: 11a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson, 2015 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.834 S333c 2015.

298.
Con premio incluido : la próxima gran idea sobre marketing / Seth Godin

by Seth, Godin.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.834 S495c 2005, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.834 S495c 2005.

299.
Comportamiento del consumidor / Michael R. Solomon

by Solomon, Michael R.

Edition: 7a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Eduación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.834 S689c 2008, ...

300.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della

by Loudon, David L | Della, Albert J.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8342 L926c 1996.

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