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	1.	Cómo preparar el exitoso plan de mercadotecnia / Román G. Heibing, Scott W. Cooper by Hiebing, Román G \| Cooper, Scott W. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana de México, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.403 H633c 1995, ... Place hold
	2.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Jr, Scott W. Cooper; traducción Rosa María Rosas Sánchez by Hiebing, Roman G., Jr \| Cooper, Scott W \| Rosas Sánchez, Rosa María, tr. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H531c 1996, ... Place hold

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