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	1.	La guerra de la mercadotecnia / Al Ries, Jack Trout by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 380 R559g 1986, ... Place hold
	2.	Enfoque: El único futuro de su empresa / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.4012 R445e 1996. Place hold
	3.	Enfoque : el único futuro de su empresa / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R44e 1996, ... Place hold
	4.	Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries, Jack Trout by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 R559v 1996, ... Place hold
	5.	Las 22 leyes inmutables de la marca : cómo convertir un producto o un sevicio en una marca mundial / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.827 R446v 2000, ... Place hold
	6.	Las 11 leyes inmutables de la creación de marcas en internet / Al Ries, Laura Ries by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Deusto, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.84 R559ó 2006. Place hold
	7.	No cover image available Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries; Jack Trout by Ries, Al [autor] \| Trout, Jack [autor]. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 659.1 R559p 1994, ... Place hold

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