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	1.	Repensando el futuro : negocios, principios, competencia control y complejidad liderazgo, mercados y el mundo / Charles Handy... (et-al) by Handy, Charles. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Norma, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 650.1 R299f 1997, ... Place hold
	2.	Marketing en la pequeña y mediana empresa / Donald Cyr by Cyr, Donald. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.022 C993m 2004, ... Place hold
	3.	Guerra de marcas : 10 reglas para construir la marca arrasadora / David Alessandro F. D. by Alessandro, David F. D. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Bogotá : Norma, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 A25g 2001, ... Place hold
	4.	La estrategía del océano azul : Cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne by Chan Kim, W \| Mauborgne, Renée. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 C454e 2005, ... Place hold
	5.	Los empleados son primeros / Charles Garfield by Garfield, Charles. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 G18e 1994. Place hold
	6.	Administración de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul; trad. Gloria Elizabeth Rosas Lopetegui by Guiltiman, Joseph P \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth, trad. Edition: 5a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill Interamericana, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 G953a 1994, ... Place hold
	7.	Los sietes secretos del servicio al cliente / Jacquez Horovitz by Horovitz, Jacquez. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Prentice Hall, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H58s 2000, ... Place hold
	8.	La era de las marcas depredadoras / R. Homs by Homs, R. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H754e 2003. Place hold
	9.	Transcompetencia / Harvey Robbins, Michael Finley by Robbins, Harvey \| Finley, Harvey. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 R534t 1999, ... Place hold
	10.	Estrategia pura y simple : como la empresa ganadora se imponen a su competidores / Michel Robert; Carlos Diaz by Robert, Michel \| Diaz, Carlos. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R541e 2000, ... Place hold
	11.	El nuevo pensamiento estratégico : puro y simple / Michel Robert by Robert, Michel. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R541n 2007. Place hold
	12.	El cliente manda / Roger D. Blackwell, Kristina Stephan by Blackwell, Roger D \| Stephan, Kristina. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.81 B561c 2002, ... Place hold
	13.	Dirección de la mercadotecnia / philip Kotler by . Edition: Septima ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice, 1996 Availability: Items available for loan: Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.809 K87d 1996. Place hold

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