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	1.	Administración estratégica de marca / Kevin Lane Keller by Keller, Kevin Lane. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : CEGAGE, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.827 K29a 2008, ... Place hold
	2.	Las 22 leyes inmutables de la marca : cómo convertir un producto o un sevicio en una marca mundial / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.827 R446v 2000, ... Place hold
	3.	No cover image available La experiencia de las franquicias / Enrique González Calvillo by González Calvillo, Enrique [Autor]. Edition: Primera ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: México: McGraw-Hill, 1994Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8708 G588e 1994, ... Place hold

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