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1.
Aplicación y evaluación de las mezclas de Mercadotecnia que emplean los gimnasios de la ciudad de La Vega / Arelis Mercedes Mejía Gómez; Miguel Lespin, asesor

by Mejía Gómez, Arelis Mercedes | Lespín, Miguel, asesor.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: La Vega : UCATECI, 2012 Dissertation note: Tesis (Lic. en Mercadotecnia).-- UCATECI. Programa de Educación Superior para Adultos (PESA), 2012 Availability: Not available: Biblioteca UCATECI - Sede Central - La Vega: Préstamo Interno (1).

2.
Diccionario de mercadotecnia : definiciones y comentarios / Jean Domette Nicolesco; Irma Domette de Torres

by Nicolesco, Jean Domette | Torres, Irma Domette de.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Limusa, 1992 Availability: Not available: Biblioteca UCATECI - Sede Central - La Vega: Préstamo Interno (1).

3.
Escuela de mercadotecnia : Proyecto académico

by Universidad Tecnológica del Cibao.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santo Domingo : UTECI, 2001 Availability: Not available: Biblioteca UCATECI - Sede Central - La Vega: Préstamo Interno (3).

4.
Compitiendo por el futuro : estrategia crucial para crear los mercados del mañana / Gary Hamel, C. K. Prahalad; trad. Esther Rabasco

by Hamel, Gary | Prahalad, C. K | Rabasco, Esther.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ariel, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 330.01 H213c 1995.

5.
La esencia de la mercadotecnia internacional / Stanley J. Pal

by Paliwoda, Stanley J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice-Hall, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 380. P176e 1996. Biblioteca UCATECI - Recinto Constanza (1)Call number: 380. P176e 1996.

6.
Marketing electoral e imagen de gobierno en funciones : cómo lograr campañas políticas exitosas / Carlos Fernández Collado; Roberto Hernández Sampieri

by Fernández Collado, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 380.1 F391m 2000.

7.
Dirección de mercadotecnia : análisis planeación, implementación y control / Philip Kotler

by Kotler, Philip [autor].

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice-Hall, 1996Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 568.809 K87d 1996, ...

8.
Cómo preparar el exitoso plan de mercadotecnia / Román G. Heibing, Scott W. Cooper

by Hiebing, Román G | Cooper, Scott W.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana de México, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.403 H633c 1995, ...

9.
Marketing internacional : un enfoque metodológico hacia la exportación / Miguel Angel Acerenza

by Acerenza, Miguel Angel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Trillas, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 A173m 1990.

10.
Mercadotecnia / Herbert F. Holtje

by Holtje, Herbert F.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H758m 1993, ...

11.
Mercadotecnia : una perspectiva estratégica / James M. Hulbert

by Hulbert, James M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H912m 1990, ...

12.
El plan de mercadeo : como prepararlo y ponerlo en práctica / William M. Luther

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Norma, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 L977p 1995, ...

13.
El plan de mercadeo : como prepararlo y ponerlo en práctica / William M. Luther

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 L977p 2003, ...

14.
Coaching en acción : como desarrollar equipos de ventas de alta competividad / Gilberto Salazar Triviño

by Salazar Triviño, Gilberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 S31c 2000.

15.
Gerencia de mercadotecnia / Mike Wilson

by Wilson, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ventura, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 W751g 1992.

16.
Dirección de la mercadotecnia : análisis, planeación, implementación y control / Philip Kotler

by Kotler, Philip [autor].

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice-Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 K87d 1993, ...

17.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler

by Kotler, Philip.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 K87d 1996, ...

18.
Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87f.

19.
Mercadotecnia / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice-Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87m.

20.
Mercadotecnia / Philip Kotler

by Kotler, Philip.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87m.

21.
Mercadotecnia de servicios / Christopher H. Lovelock

by Lovelock, H. Christopher.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.809 L786m 1997, ...

22.
Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman; trad. Roberto A. Haas

by Clancy, Kevin J | Shulman, Rober S | Haas, Roberto A., trad.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809291 C587m 1994.

23.
Mercadotecnia : planificacion estrategica / G. David Hughes

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Estados Unidos de América : Addison-Wesley Iberoamericana, 1986 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8101 H893m 1986, ...

24.
Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega

by Fischer de la Vega, Laura | Navarro Vega, Alma.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Mcgraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 F529i 1994, ...

25.
Fundamentos de mercadotecnia / Phili Kotler

by Kotler, Philip.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice-Hall, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.835 K835f 1998, ...

26.
Fundamentos de mercadotecnia / William J. Stanton; Charles Futrell; trad. María Elena Rosa Sánchez

by Stanton, William J | Futrell, Charles | Rosa Sánchez, María Elena.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1991 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.835 S792f 1991, ...

27.
Mercadotecnia: conceptos y aplicaciones / Charles D. Schewe, Reuben M. Smith

by Schewe, Charles D [Autor] | Smith, Reuben M [Autor].

Edition: Primera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: México: McGraw-Hill, 1982Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 S328m 1982.

28.
La formación del vendedor. Principios, métodos, prácticas / Carlton A. Pederson, Milburn Wright

by Pederson, Carlton A [Autor] | Wright, Milburn [Autor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: México: Hispano Europea, 1984Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.722 P341f 1984.

29.
La nueva mercadotecnia /

by Brookes, Richard W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: mexico Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 B872n 1990.

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