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| 082 | _a658.8 K849d 2006 | ||
| 100 | 1 | _aKotler, Philip | |
| 250 | _a20a. ed. | ||
| 245 | 1 | 0 | _aDirección de marketing / Philip Kotler, Kevin Lanc Keller |
| 260 | _aMéxico : Pearson Educación, 2006 | ||
| 300 | _a729 p. | ||
| 650 | 4 | _aMercadeo | |
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