000 00589nam a2200217Ia 4500
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005 20190912190119.0
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020 _a970-10-4596-2
040 _aDO-SdBRA
_cDO-SdBRA
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041 _aspa
082 _a658.8 M341e 2003
250 _a4a. ed.
245 1 0 _aMarketing estratégico / Orville C. Walker, Harper W. Boyd...[et al.]
260 _aMéxico : McGraw-Hill, 2003
300 _a431 p.
650 4 _aMercadeo
942 _2ddc
_cBK
999 _c18532
_d18532