| 000 | 00786nam a2200277Ia 4500 | ||
|---|---|---|---|
| 003 | DO-SdBRA | ||
| 005 | 20190912190141.0 | ||
| 008 | 190124s9999 dr 000 0 und d | ||
| 020 | _a978-607-481-233-6 | ||
| 040 |
_aDO-SdBRA _cDO-SdBRA _bspa |
||
| 041 | _aspa | ||
| 082 | _a658.834 H868c 2010 | ||
| 100 | 1 | _aHoyer, Wayne D. | |
| 250 | _a5a. ed. | ||
| 245 | 1 | 0 | _aComportamiento del consumidor / Wayne D. Hoyer, Deborah J. Maclnnis |
| 260 | _aMéxico : CENGAGE, 2010 | ||
| 300 | _axxiv, 493p. | ||
| 504 | _aIncluye bibliografía y glosario | ||
| 650 | 4 | _aConsumidores | |
| 650 | 4 | _aMercadeo | |
| 650 | 4 | _aComportamiento del consumidor | |
| 700 | 1 | _aMaclnnis, Deborah J | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c18675 _d18675 |
||