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Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock, Javier Reynoso

Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock, Javier Reynoso - México : Pearson Educación, 2004 - 737 p.

ISBN: 970-26-0388-9

Subjects--Topical Terms:
Servicio al cliente

Dewey Class. No.: 658.812 A65s 2004

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