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1151.
Hablemos de calidad : 96 preguntas que siempre deseó plantear a Philip Crosby / Philip B. Crosby

by Crosby, Philip B.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.568 C949h 1990.

1152.
Calidad total / Carlos González González

by González González, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.568 G643c 1996, ...

1153.
Cómo incrementar la calidad-productividad en su empresa / H. J. Harrington

by harrington, H. J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.568 H311c 1993, ...

1154.
Manual de aseguramiento de calidad ISO-9000 / Marco A. Jáuregui Huerta

by Jáuregui Huerta, Marco A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.568 J41M 1996.

1155.
Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M. Jurán, Frank M. Grynal

by Jurán, J. M | Grynal, Frank M.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.568 J91a 1995, ...

1156.
Control de gestión y control presupuestario / Carlos Mallo, José Merlo

by Mallo, Carlos | Merlo, José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.568 M255c 1995.

1157.
Nuevo producto : estrategias para su creación, Desarrollo y lanzamiento / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.575 357n 1992, ...

1158.
Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.575 S57d 2005.

1159.
Diseño y desarrollo de productos enfoque multidisciplinario / Karl T. Ulrich, Steven D. Eppinger

by Ulrich, Karl T | Eppinger, Steven D.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.575 U7d 2004.

1160.
Gestión de la cadena de suministro /Silvio R. Ignacio Pires, Luis E. Carretero Díaz

by Pires, Silvio R. Ignacio | Carretero Díaz, Luis E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.7 P665g 2007, ...

1161.
Gestión de la cadena de suministros / Silvio R. Ignacio Pires, Luis E. Carretero Díaz

by Pires, Silvio R. Ignacio | Carretero Díaz, Luis E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.7 P667g 2007.

1162.
El juego empresarial : desarrolle sus habilidades administrativas y tome los mejores decisiones jugando con su computadora / David Rye

by Rye, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.785 R98j 1996.

1163.
El juego empresarial : juegue a ganar desarrollando su habilidad en la toma de deciciones en negocios / David E. Rye

by Rye, David E.

Series: Nota: contiene disqueteMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.785 R98j 1997, ...

1164.
Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 B411p 2004.

1165.
Marketing internacional avanzado / Josep Bertrán

by Bertrán, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 B461m 1997, ...

1166.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavia Arnaldo Zwarg; trad. Luis O. Rodríguez Acosta

by Cobra, Marcos Henrique Noguera | Zuarg, Flavio Arnaldo | Rodríguez Acosta, Luis O., trad.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C657m 1992.

1167.
E-marketing / Simón Collin

by Collin, Simón.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C692m 2003.

1168.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainer; trad. Juan Bruno García Sordo

by Czinkota, Michael R | Ronkainer, Ilkka A | García Sordo, Juan Bruno, trad.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 C998m 1997, ...

1169.
Distribución comercial / Enrique Carlos Díez de Castro

by Díez de Castro, Enrique Carlos.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 D568d 1993, ...

1170.
Distribución comercial / Enrique Carlos Diez de Castro

by Diez de Castro, Enrique Carlos.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 D568d 2004.

1171.
Marketing en el punto de venta / Joan Escrivá Monzo, Federico Clar

by Escrivá Monzo, Joan | Clar, Federico.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 E14m 2000.

1172.
Segmentación de mercados / Ricardo Fernández Valiñas

by Fernández Valiñas, Ricardo.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 F363s 2009, ...

1173.
Los empleados son primeros / Charles Garfield

by Garfield, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 G18e 1994.

1174.
Dirección de marketing : fundamentos y software de aplicaciones / Idenlfonso Grande Esteban

by Grande Esteban, Idelfonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 G752d 1993, ...

1175.
Marketing estratégico / David W. Cravens, Nigel F. Pierry

by Cravens, David W | Pierry, Nigel F.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 G782m 2007.

1176.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan

by Guiltinan, Joseph P.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 G944g 1999, ...

1177.
Administración de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul; trad. Gloria Elizabeth Rosas Lopetegui

by Guiltiman, Joseph P | Paul, Gordon W | Rosas Lopetegui, Gloria Elizabeth, trad.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill Interamericana, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 G953a 1994, ...

1178.
Sistemas de gestión medioambiental : principio y práctica / David Hunt, Catherine Johnson

by Hunt, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H133s 1998.

1179.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Jr, Scott W. Cooper; traducción Rosa María Rosas Sánchez

by Hiebing, Roman G., Jr | Cooper, Scott W | Rosas Sánchez, Rosa María, tr.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H531c 1996, ...

1180.
La era de las marcas depredadoras / R. Homs

by Homs, R.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H754e 2003.

1181.
Mercadotecnia / Herbert F. Holtje

by Holtje, Herbert F.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H758m 1993, ...

1182.
Mercadotecnia : una perspectiva estratégica / James M. Hulbert

by Hulbert, James M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H912m 1990, ...

1183.
Marketing estratégico / Jean Jacques Lambin

by Jacques Lambin, Jean.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 J21m 1993.

1184.
Administración de ventas / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Edition: 9a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 J641a 2009, ...

1185.
Administración de ventas : conceptos, prácticas y casos / Eugene M. Johnson, David L. Kurtz

by Johson, Eugene M | Kurtz, David L.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 J738a 2001, ...

1186.
Casos prácticos de marketing / Jean Jacques Lambin

by Lambin, Jean Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 L224c 1995.

1187.
Marketing estratégico / Jean Jacques Lambin

by Lambi, Jean Jacques.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill Intermericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 L224m 1996.

1188.
Marketing / E. Jorome McCarthy

by McCarthy, E. Jerome.

Edition: 11a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 M127m 1997, ...

1189.
Marketing estratégico / Orville C. Walker, Harper W. Boyd...[et al.]

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M341e 2003.

1190.
Sun Tzu. Estrategías de marketing / Gerald A. Michaelson, Steven W. Michaelson

by Mechaelson, Gerald A | Michaelson, Steven M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M621e 2004.

1191.
Canales de marketing y distribución comercial / Lou E. Pelton

by Pelton, Lou E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 P368c 1999, ...

1192.
Administración de marketing : conocimiento y habilidades / J. Paul Peter

by Peter, J. Paul.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 P442a 1996, ...

1193.
Marketing : conceptos y estretegias / William M. Pride

by Pride, William M.

Edition: 9a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 P933m 1997.

1194.
El nuevo maximarketing : guía para tranformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp; Thomas L. Cllins; trad. Roberto A. Haas

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (9)Call number: 658.8 R221n 1996, ...

1195.
Enfoque : el único futuro de su empresa / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R44e 1996, ...

1196.
Transcompetencia / Harvey Robbins, Michael Finley

by Robbins, Harvey | Finley, Harvey.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 R534t 1999, ...

1197.
Estrategia pura y simple : como la empresa ganadora se imponen a su competidores / Michel Robert; Carlos Diaz

by Robert, Michel | Diaz, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R541e 2000, ...

1198.
El nuevo pensamiento estratégico : puro y simple / Michel Robert

by Robert, Michel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R541n 2007.

1199.
Ejercicios en internet : fundamentos de marketing / William J. Stanton

by Stanton, William J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S24e 2000, ...

1200.
Fundamentos de marketing / William Stanton

by Stanton, William.

Edition: 14a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S26f 2007, ...

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