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251.
La guía definitiva de la gestión de proyectos - La vía rápida de todo ejecutivo para cumplir a tiempo y dentro del presupuesto / Sebastian Nokes... [et al.]

by Nokes, Sebastian.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid: Pearson Educación, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.4012 G94d 2007.

252.
Dirección estrátegica / Gerry Johnson, Kevan Scholes

by Johnson, Gerry | Scholes, Kevan.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.4012 J632d 2001.

253.
Administración estratégica y política de negocios: Conceptos y casos / Thomás L. Wheelen, J. David Hunger

by Wheelen, Thomás L | Hunger, J. David.

Edition: 10a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.4012 W56a 2007, ...

254.
Investigación de operaciones [Texto] / Hamdy A. Taha.

by Taha, Hamdy A.

Edition: 7a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.4034 T131i 2004, ...

255.
Proyectos de inversión: Formulación y evaluación [Texto] / Nassir Sapag Chain

by Sapag Chain, Nassir.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.404 S65p 2007.

256.
Reingeniería y cambio organizativo / Eneka Albizu, Mikel Olazaran

by Albizu, Eneka | Olazaran, Mikel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.406 A14r 2004.

257.
Más allá de CRM y el marketing relacional : Personalización / Javier González Recuenco, Jerónimo Sánchez de Toro, Javier Salutregui Pacios

by González Recuenco, Javier.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.4063 G589m 2004.

258.
Hacia una cultura de responsabilidad social / Cira de Pelekais y Rene Aguirre

by Pelekais, Cira de | Aguirre, Rene.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.408 P381h 2008, ...

259.
Coaching : la última palabra en desarrollo de liderazgo / editado por Marshall Goldsmith, Laurence Lyons, Alyssa Freas

by Goldsmith, Marshall | Lyons, Laurence | Freas, Alyssa.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.4092 C652u 2001, ...

260.
Coaching : la ultima palabra en desarrollo de liderazgo / Marshall Goldsmith, Laurence Lyons, Lyssa Freas

by Goldsmith, Marshall | Lyons, Laurence | Freas, Alyssa.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.4092 G565c 2001.

261.
Desarrollo de habilidades directivas [Texto] / David A. Whetten, Kim S. Cameron

by Whetten, David A | Cameron, Kim S.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.4092 W574d 2005, ...

262.
Logística administración de la cadena de suministros [Texto] / Ronald H. Ballou

by Ballou, Ronald H.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.5 B214l 2004, ...

263.
Administración y dirección de la producción : enfoque estratégico y de calidad / Fernando D?Alessio Ipinza

by D?Alessio Ipinza, Fernando.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Perú : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.5 D155a 2004, ...

264.
Dirección de la producción: Decisiones estretégicas / Jay Heizer, Barry Render

by Heizer, Jay | Render, Barry.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid: Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.5 H366d 2001, ...

265.
La logística de aprovisionamiento para la integración de la cadena de suministro / Eva Ponce Cueto, Bernardo Prida Romero

by Ponce Cueto, Eva | Prida Romero, Bernardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.5 P774l 2004.

266.
Planificación y control de la producción / Stephen N. Chapman

by Chapman, Stephen N.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.5038 C366p 2006, ...

267.
Principios de administración de operaciones [Texto] / Jay Heizer, Barry Re

by Heizer, Jay | Render, Barry.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.5038 H366p 2004, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.5038 H366p 2004.

268.
Administración de operaciones: estrategia y análisis [Texto] / Lee Krojecuski

by Krojecuski, Lee J.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.54 K857a 2000, ...

269.
Mejora continua y acción correctiva / Alberto G. Alexander Servat

by Alexander Servat, Alberto G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.562 A261m 2002.

270.
Calidad : metodología para documentos el ISO-9000 versión 2000 / Alberto G. Alexander Servat

by Alexander Servat, Alberto G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.563 A27c 2005.

271.
Marketing internacional / Frank Bradley, Haydeé Calderón

by Bradley, Frank | Calderón, Haydeé.

Edition: 5a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 B728m 2006, ...

272.
Promoción de ventas / José Luis Chong

by Chong, José Luis.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C455p 2000.

273.
Casos de marketing [Texto] / Laura Fischer de la Vega; Jorga Espejo Callodo

by Fischer de la Vega, Laura | Espejo Callodo, Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 F522c 2002, ...

274.
Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros

by Hernández Garnica, Clotilde | Hernández Garnica, Clotilde | Maubert Viveros, Claudio.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H557f 2009, ...

275.
Marketing lateral. Nuevas técnicas para encontrar las ideas más rompedoras / Philip Kotler, Fernando Trias de Bes, prologo Carlos Losada

by Kotler, Philip | Trias de Bes, Fernando | Losada, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K848m 2004.

276.
Principios de marketing / Philip Kotler, Gery Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 20a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 K848p 2008, ...

277.
Dirección de marketing : conceptos esenciales / Philip Kotler

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K849d.

278.
Dirección de marketing / Philip Kotler, Kevin Lanc Keller

by Kotler, Philip.

Edition: 20a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 K849d 2006, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.8 K849d 2006.

279.
Fundamentos de marketing [Texto] / Philip Kotler; Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 6a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 K849f 2003, ...

280.
Fundamentos de marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 K849f 2008, ...

281.
Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras / Philip Kotler, Fernando Trías de Bes

by Kotler, Philip | Trías de Bes, Fernando.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 K849m 2004.

282.
Marketing [Texto] / Philip Kotler; Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educaciòn, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 K87m 2001, ...

283.
Management sigloXXI / Peter Senge...[et al.]

by Senge. Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 M266 2000, ...

284.
Marketing / Philip Kotler; Gary Armstrong...(et-al)

Edition: 10a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 M333k 2004, ...

285.
Marketing para turismo / Philip Kotler; John Bower, James Makens

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M341t 2004.

286.
Marketing social : teoría y práctica / Luis Alfonso Pérez Romero

by Pérez Romero, Luis Alfonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 P415m 2004, ...

287.
Segmentación de mercados : aspectos estratégicos y metodológicos / Eduardo Picón Prado; Jesús Varela Mallou; Jean-Pierre Levy Mangín

by Picón Prado, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : España : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.802 P588s 2004.

288.
Administracion de ventas / David Jobber, Geoff Lancaster

by Jobber, David | Lancaster, Geoff.

Edition: 8a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2012 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.81 J627a 2012, ...

289.
Administración de servicios: estrategias para la creación de valor en el nuevo parádigma de los negocios / Christopher Lovelock... [et al.]

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2011Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.812 A651s 2011, ...

290.
Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock, Javier Reynoso

by Reynoso, Javier.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.812 A65s 2004, ...

291.
Gestión de la relación con el cliente clave : una guía definitiva para administrar y mantener las grandes cuentas / Ken Burnett

by Burnett, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 B934g 2002.

292.
Los secretos del servicio al cliente. Movimientos de la dirección para obtener resultados con los clientes / Jacques Horovitz, trad. yago Moreno López

by Horovitz, Jaques | Moreno López, Yago.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid: Pearson Educación, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 H785s 2006.

293.
CRM : cómo mejorar las relaciones con los clientes / Ronald S. Swift

by Swift, Ronald S.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 S55c 2002.

294.
Dirección de ventas : vender y fidelizar en el nuevo milenio / Dionisio Cámara Ibáñez, María Sanz Gómez

by Cámara Ibáñez, Dionisio | Sanz Gómez, María.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.82 C14d 2001, ...

295.
La marca máximo valor de su empresa / Scott M. Davis

by Davis, Scott M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.827 D297m 2002, ...

296.
Las marcas a examen : el gran desafío de la identidad comercial / Kevin Drawbaugh

by Drawbaugh, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: España : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.827 D796m 2001.

297.
Introducción a la investigación de mercados : un enfoque para América Latina [Texto] / Marcela Benassini

by Benassini, Marcela.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B431i 2001, ...

298.
Introducción a la investigación de mercados : un enfoque para América Latina / Marcela Benassini

by Benassini, Marcelo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B43i 2001, ...

299.
Introducción a la investigación de mercados : Enfoque para América Latina / Marcela Benassini

by Benassini, Marcela.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B43i 2009, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 B43i 2009.

300.
Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 M293i 2004, ...

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