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	3151.	Enfoque : el único futuro de su empresa / Al Ries by Ries, Al. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R44e 1996, ... Place hold
	3152.	Transcompetencia / Harvey Robbins, Michael Finley by Robbins, Harvey \| Finley, Harvey. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 R534t 1999, ... Place hold
	3153.	Estrategia pura y simple : como la empresa ganadora se imponen a su competidores / Michel Robert; Carlos Diaz by Robert, Michel \| Diaz, Carlos. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R541e 2000, ... Place hold
	3154.	El nuevo pensamiento estratégico : puro y simple / Michel Robert by Robert, Michel. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R541n 2007. Place hold
	3155.	Ejercicios en internet : fundamentos de marketing / William J. Stanton by Stanton, William J. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S24e 2000, ... Place hold
	3156.	Fundamentos de marketing / William Stanton by Stanton, William. Edition: 14a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S26f 2007, ... Place hold
	3157.	No cover image available Fundamentos de marketing / William J. Stanton, Michel J. Etzel, Bruce J. Walker by Stanton William J. Edition: 10a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ofgloma, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 S29f 1998, ... Place hold
	3158.	Fundamentos de marketing / Willian J. Stanton by Stanton, Willian J. Edition: 13a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ofgloma, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 S29f 2004, ... Place hold
	3159.	Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by Schnarch K., Alejandro. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2013 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 S357m 2013. Place hold
	3160.	Fundamentos de marketing / William J. Stanton...[et al.] by Etzel, Michael J \| Walker, Bruce J \| Coro Pando, Julio. Edition: 9a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 S792f 1993, ... Place hold
	3161.	Los 12 secretos de exito de microsoft / David Thielen by Thielen, David. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 T347d 2000, ... Place hold
	3162.	No cover image available El poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien / Jack Trout by Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 T756p 1998, ... Place hold
	3163.	Gerencia de mercadotecnia / Mike Wilson by Wilson, Mike. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Ventura, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 W751g 1992. Place hold
	3164.	Marketing de servicios: un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml; Mary Jo Bitner by Zeithaml, Valarie A \| Bitner, Mary Jo. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Mc Graw-Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 Z37m 2007. Place hold
	3165.	Marketing : crear y mantener clientes en un mundo de comercio / William G. Zikmund, Michael Amico by Zikmund, William G \| Amico, Michael. Edition: 7a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 Z64m 2004, ... Place hold
	3166.	Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.802 F391s 2004. Place hold
	3167.	Community manager. Estrategias de gestión de redes sociales / Javier Muñiz Troyano, Juan Diego Polo by Muñiz Troyano, Javier \| Polo, Juan Diego. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.804 M953c 2014. Place hold
	3168.	Community manager. Gestión y posicionamiento en redes sociales / Marisa Tormo by Termo, Marisa. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Alfaomega, 2013 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.804 T684c 2013. Place hold
	3169.	El mercado son personas : el Marketing en las empresas de servicios / Josep Chias by Chias, Josep. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 C532m 1992, ... Place hold
	3170.	Dirección de la mercadotecnia : análisis, planeación, implementación y control / Philip Kotler by Kotler, Philip [autor]. Edition: Séptima ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice-Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 K87d 1993, ... Place hold
	3171.	Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler by Kotler, Philip. Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 K87d 1996, ... Place hold
	3172.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong by Kotler, Philip \| Armstrong, Gary. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87f. Place hold
	3173.	Mercadotecnia / Philip Kotler, Gary Armstrong by Kotler, Philip \| Armstrong, Gary. Edition: 6a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice-Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87m. Place hold
	3174.	Mercadotecnia / Philip Kotler by Kotler, Philip. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Préntice Hall Hispanoamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809 K87m. Place hold
	3175.	Mercadotecnia de servicios / Christopher H. Lovelock by Lovelock, H. Christopher. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.809 L786m 1997, ... Place hold
	3176.	Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries, Jack Trout by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.809 R559v 1996, ... Place hold
	3177.	No cover image available Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw by Taylor, Weldon J \| Shaw, Roy T. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Trillas, 1980 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.809 T247m 1980, ... Place hold
	3178.	Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman; trad. Roberto A. Haas by Clancy, Kevin J \| Shulman, Rober S \| Haas, Roberto A., trad. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.809291 C587m 1994. Place hold
	3179.	No cover image available Administración de ventas / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush by Anderson, Rolph E \| Hair, Joseph F \| Bush, Alan J. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (6)Call number: 658.81 A549a, ... Place hold
	3180.	Iniciación a la administración de ventas / Idalberto Chiavenato by Chiavenato, Idalberto. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.81 C431i 1998, ... Place hold
	3181.	Promoción de ventas / Jose Luis Chong by Chong, Jose Luis. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educativo, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.81 C455p 2000, ... Place hold
	3182.	Promoción de ventas / José Luis Chong by Chong, José Luis. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Parson Educación, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.81 C455p 2000. Place hold
	3183.	Administracion de ventas / David Jobber, Geoff Lancaster by Jobber, David \| Lancaster, Geoff. Edition: 8a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2012 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.81 J627a 2012, ... Place hold
	3184.	No cover image available Matemáticas en la mercadotecnia / William B. Logan, M. Herbert Freedman, Eugene L. Dorr by Logan, William B \| Herbert Freedman, M \| Door, Eugene \| Díaz Mata, Alfredo. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1985 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.81 L831m 1985. Place hold
	3185.	Administración de servicios: estrategias para la creación de valor en el nuevo parádigma de los negocios / Christopher Lovelock... [et al.] Edition: Segunda ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2011Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.812 A651s 2011, ... Place hold
	3186.	Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock, Javier Reynoso by Reynoso, Javier. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.812 A65s 2004, ... Place hold
	3187.	No cover image available Servicio al cliente / Leroy M. Buckner, Eugene L. Dorr; trad. Vicente Pardos Mariscal by Buckner, Leroy M \| Dorr, Eugene L \| Pardo Mariscal, Vicente. Series: Curso Práctico de Mercadotecnia McGraw-Hill, No.10Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1984 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 B925s 1984. Place hold
	3188.	No cover image available Relaciones humanas en la mercadotecnia / Donald D. Hiserodt, Eugene Lo. Dor by Hiserodt, Donald D \| Dorr, Eugene L. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1988 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.812 H673r 1988, ... Place hold
	3189.	CRM : cómo mejorar las relaciones con los clientes / Ronald S. Swift by Swift, Ronald S. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.812 S55c 2002. Place hold
	3190.	Marketing sin dinero! 175 formas gratuitas fáciles y muy útiles para que los pequeños negocios incrementan sus ventas / Nicholas E. Bade by Bade, Nicholas E. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.82 B133m 1995. Place hold
	3191.	Merchandising visual / Jay Diamond, Ellen Diamond by Diamond, Jay \| Diamond, Ellen. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : [s.n.], 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.82 D541m 1999. Place hold
	3192.	No cover image available 1,000 formas de aumentar las ventas / Charles B. Roth by Roth, Charles B. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Continental, 1981 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.82 R845f 1981. Place hold
	3193.	Ventas : construyendo sociedades / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner by Weitz, Barton A \| Castleberry, Stephen B \| Tanner, John F. Edition: 5a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.82 V565c 2005, ... Place hold
	3194.	La marca máximo valor de su empresa / Scott M. Davis by Davis, Scott M. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2002 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.827 D297m 2002, ... Place hold
	3195.	Administración estratégica de marca / Kevin Lane Keller by Keller, Kevin Lane. Edition: 3a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : CEGAGE, 2008 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.827 K29a 2008, ... Place hold
	3196.	Introducción a la investigación de mercados : un enfoque para América Latina [Texto] / Marcela Benassini by Benassini, Marcela. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B431i 2001, ... Place hold
	3197.	Introducción a la investigación de mercados : un enfoque para América Latina / Marcela Benassini by Benassini, Marcelo. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B43i 2001, ... Place hold
	3198.	Introducción a la investigación de mercados : Enfoque para América Latina / Marcela Benassini by Benassini, Marcela. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.83 B43i 2009, ... Biblioteca UCATECI - Recinto Constanza (1)Call number: 658.83 B43i 2009. Place hold
	3199.	Investigación de mercados / Gilbeert A. Churchull by Churchull, Gilbert A. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Thomson, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 C475i 2001. Place hold
	3200.	Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega by Fischer de la Vega, Laura \| Navarro Vega, Alma. Edition: 2a. ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.83 F529i 1993. Place hold