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751.
La comunicación en la mercadotecnia / Kenneth L. Rowe; Eugene L. Dorr

by Rowe, Kenneth L | Dorr, Eugene L.

Series: Curso Práctico de Mercadotecnia, McGraw-Hill, No. 3Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1985 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.458 R878c 1985.

752.
Dirección y administración de la producción y de las operaciones / Richard B. Chase, Nicholas J. Aquilano; versión en español de Ernesto Morales Peake

by Chase, Richard B | Aquilano, Nicholas J | Morales Peake, Ernesto.

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.5 C487d 1997, ...

753.
Administración de la producción y operaciones para una ventaja competitiva / Richard B. Chase

by Chase, Richard B.

Edition: 10a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2006 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.5 C487d 2006, ...

754.
La nueva era de la manufactura : Encuentre nuevos caminos hacia el crecimiento continuo / Kaj Grichnlk, Conrad Winkler, Jeffrey Rothfeder

by Grichnik, Kaj | Winkler, Conrad | Rothfeder, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.5 G846n 2009.

755.
Procesos de manufactura / John A. Schey

by Schey, John A.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.5 S29p 2001.

756.
Just-in-time : una estrategia fundamental para los jefes de producción / P. J. O'Grady

by O'grady, P. J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.503 O34j 1993, ...

757.
Documentación de calidad para ISO 9000 y otras normas de la industria / Gary E. Maclean

by Maclean E. Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.516 M187d 1996, ...

758.
Desarrollo de una cultura de calidad/ Humberto Cantú Delgado

by Cantú Delgado, Humberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2001 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.562 C169d 2001.

759.
Desarrollo de una cultura de calidad / Humberto Cantú Delgado

by Cantú Delgado, Humberto.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2011 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.562 C233d 2011, ...

760.
Dirección por servicio : la otra calidad / Joan Ginebra, Rafael Arana de la Garza

by Ginebra, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.562 G432d 1996, ...

761.
Calidad total y productividad / Humberto Gutiérrez Pulido

by Gutiérrez Pulido, Humberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.562 G984c 2004, ...

762.
Calidad total y productividad / Humberto Gutiérrez Pulido

by Gutiérrez Pulido, Humberto.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2005 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.562 G984c 2005, ...

763.
Control estadístico de calidad y seis sigma / Humberto Gutiérrez Pulido, Román de la Vara Salazar

by Gutiérrez Pulido, Humberto | Vara Salazar, Román de la.

Edition: 2a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.562 G984c 2009.

764.
Control estadístico de calidad y seis sigma / Humberto Gutiérres Pulido, Roman de la Vara Salazar

by Gutiérrez Pulido, Humberto | Vara Salazar, Ramón de la.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.562 G985c 2004.

765.
Calidad y productividad / Humberto Gutiérrez Pulido

by Gutiérrez Pulido, Humberto.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2010 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.562 G985c 2010.

766.
Control estadístico de la calidad y Seis Sigma / Humberto Gutiérrez Pulido, Román de la Vara Salazar

by Gutiérrez Pulido, Humberto | Vara Salazar, Román de la.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2013 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.562 G985c 2013, ...

767.
Calidad y productividad / Humberto Gutiérrez Pulido

by Gutiérrez Pulido, Humberto.

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2014 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.562 G985c 2014, ...

768.
Calidad total para juntas y reuniones / Erasmo Barbosa Cano

by Barbosa Cano, Erasmo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.568 B238c 1994, ...

769.
Completeners Plenitud : calidad total para el siglo XXI / Philip B. Crosby; trad. Guadalupe Meza Staines

by Crosby, Philip B | Meza Staine, Guadalupe.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.568 C949c 1993, ...

770.
Hablemos de calidad : 96 preguntas que siempre deseó plantear a Philip Crosby / Philip B. Crosby

by Crosby, Philip B.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.568 C949h 1990.

771.
Calidad total / Carlos González González

by González González, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.568 G643c 1996, ...

772.
Cómo incrementar la calidad-productividad en su empresa / H. J. Harrington

by harrington, H. J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.568 H311c 1993, ...

773.
Manual de aseguramiento de calidad ISO-9000 / Marco A. Jáuregui Huerta

by Jáuregui Huerta, Marco A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.568 J41M 1996.

774.
Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M. Jurán, Frank M. Grynal

by Jurán, J. M | Grynal, Frank M.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1995 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.568 J91a 1995, ...

775.
Nuevo producto : estrategias para su creación, Desarrollo y lanzamiento / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.575 357n 1992, ...

776.
Diseño y desarrollo de productos enfoque multidisciplinario / Karl T. Ulrich, Steven D. Eppinger

by Ulrich, Karl T | Eppinger, Steven D.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.575 U7d 2004.

777.
El juego empresarial : desarrolle sus habilidades administrativas y tome los mejores decisiones jugando con su computadora / David Rye

by Rye, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.785 R98j 1996.

778.
El juego empresarial : juegue a ganar desarrollando su habilidad en la toma de deciciones en negocios / David E. Rye

by Rye, David E.

Series: Nota: contiene disqueteMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.785 R98j 1997, ...

779.
Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 B411p 2004.

780.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavia Arnaldo Zwarg; trad. Luis O. Rodríguez Acosta

by Cobra, Marcos Henrique Noguera | Zuarg, Flavio Arnaldo | Rodríguez Acosta, Luis O., trad.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C657m 1992.

781.
E-marketing / Simón Collin

by Collin, Simón.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 C692m 2003.

782.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainer; trad. Juan Bruno García Sordo

by Czinkota, Michael R | Ronkainer, Ilkka A | García Sordo, Juan Bruno, trad.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (3)Call number: 658.8 C998m 1997, ...

783.
Segmentación de mercados / Ricardo Fernández Valiñas

by Fernández Valiñas, Ricardo.

Edition: 3a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 F363s 2009, ...

784.
Los empleados son primeros / Charles Garfield

by Garfield, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 G18e 1994.

785.
Dirección de marketing : fundamentos y software de aplicaciones / Idenlfonso Grande Esteban

by Grande Esteban, Idelfonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 G752d 1993, ...

786.
Sistemas de gestión medioambiental : principio y práctica / David Hunt, Catherine Johnson

by Hunt, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1998 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H133s 1998.

787.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Jr, Scott W. Cooper; traducción Rosa María Rosas Sánchez

by Hiebing, Roman G., Jr | Cooper, Scott W | Rosas Sánchez, Rosa María, tr.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H531c 1996, ...

788.
La era de las marcas depredadoras / R. Homs

by Homs, R.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 H754e 2003.

789.
Mercadotecnia / Herbert F. Holtje

by Holtje, Herbert F.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana, 1993 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H758m 1993, ...

790.
Mercadotecnia : una perspectiva estratégica / James M. Hulbert

by Hulbert, James M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1990 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 H912m 1990, ...

791.
Administración de ventas / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Edition: 9a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2009 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 J641a 2009, ...

792.
Marketing estratégico / Orville C. Walker, Harper W. Boyd...[et al.]

Edition: 4a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2003 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M341e 2003.

793.
Sun Tzu. Estrategías de marketing / Gerald A. Michaelson, Steven W. Michaelson

by Mechaelson, Gerald A | Michaelson, Steven M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw - Hill, 2004 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 M621e 2004.

794.
Marketing : conceptos y estretegias / William M. Pride

by Pride, William M.

Edition: 9a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1997 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 P933m 1997.

795.
El nuevo maximarketing : guía para tranformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp; Thomas L. Cllins; trad. Roberto A. Haas

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (9)Call number: 658.8 R221n 1996, ...

796.
Enfoque : el único futuro de su empresa / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R44e 1996, ...

797.
Transcompetencia / Harvey Robbins, Michael Finley

by Robbins, Harvey | Finley, Harvey.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (5)Call number: 658.8 R534t 1999, ...

798.
Estrategia pura y simple : como la empresa ganadora se imponen a su competidores / Michel Robert; Carlos Diaz

by Robert, Michel | Diaz, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (4)Call number: 658.8 R541e 2000, ...

799.
El nuevo pensamiento estratégico : puro y simple / Michel Robert

by Robert, Michel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2007 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (1)Call number: 658.8 R541n 2007.

800.
Ejercicios en internet : fundamentos de marketing / William J. Stanton

by Stanton, William J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2000 Availability: Items available for loan: Biblioteca UCATECI - Sede Central - La Vega (2)Call number: 658.8 S24e 2000, ...

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