Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary jo Bitner
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TextLanguage: Spanish Publication details: México : McGraw - Hill, 2007 Edition: Segunda ediciónDescription: 747 pISBN: 970-10-3325-6Subject(s): Mercadeo de servicios | industrias de serviciosDDC classification: 658.8 Z37m 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Biblioteca UCATECI - Recinto Constanza En Estantería | Colección General | 658.8 Z37m 2007 (Browse shelf(Opens below)) | Ej.1 | Available | 00476 |
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